In the anime, she is voiced by Chika Fujimura.
Lovemamalitchi is a kind and loving mother who has many memories of Lovelitchi when she was young. She sometimes worries too much about her daughter because she feels it is too much work to be such a popular idol, but she is still proud of her.
She is white and fluffy like Lovelitchi. Her ears are round and are done up in buns near the bottom of her head, and she has a tuft of her coming from under a yellow hood. She wears a brown dress with green pockets which says the word "CAFE" on the front, and underneath is a pink shirt.
On Virtual Pets
Tamagotchi iD L/Princess Spacy ver.
Lovemamalitchi runs the TamaCafe and will welcome the player's Tamagotchi.
Lovemamalitchi's name comes from "Mama" inserted into Lovelitchi's name, as Lovemamalitchi is Lovelitchi's mother.