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The original Tamagotchi (たまごっち) was the first Tamagotchi toy produced. It was released in Japan on November 23, 1996 by Bandai, before eventually being released in North America on May 28, 1997 by Bandai America.

A second version, also known as the New Species Discovered!! Tamagotchi (新種発見!!たまごっち Shinshu Hakken!! Tamagotchi) in Japan, was produced not long after featuring new characters and a new game. The two versions are differentiated officially as "Generation 1" and "Generation 2", and are colloquially referred to as the "P1" and "P2" respectively by fans.

After their initial production and release between 1996 and 1998, replica units were released in Japan in 2017 to celebrate the brand's 20th anniversary. In 2018, the models were distributed globally, and have since been released seasonally with new shell designs. The replica model is nicknamed the "Oritama" (オリタマ, short for "Original Tamagotchi") in Japan.

The original Tamagotchi introduced and codified many of the core features still used on almost all Tamagotchi virtual pets to this day. It was also ported to four mobile applications, a Java applet for early-2000s feature phones, Tamagotchi Soccer (a soccer themed version of the Java game), Tamagotchi L.i.f.e. and Tamagotchi Classic, all of which are now discontinued.

History[]

Concept and Creation[]

Tamagotchi Prototypes

Concept artwork and prototype units.

Following the burst of Japan's economic bubble in early 1992, Bandai set out to try to develop a type of toy that could sell even in harsh economic times. Akihiro Yokoi of WiZ was inspired to create the Tamagotchi concept after seeing a commercial about a boy attempting to bring his pet turtle on a trip.

He proposed his first concepts to Bandai in 1995, but was rejected, leading him to do market research. Gathering information from Tokyo’s Shibuya district, he concluded that most handheld electronic games were targeted towards young boys, and in order to market successfully to young women, the device would have to be "kawaii".

Following a successful second pitch, he worked closely with Bandai's Aki Maita during the development, although only Maita would be publicly credited as the creator of Tamagotchi for several months. The original pitch imagined the Tamagotchi to worn as a wristwatch, but was later reimagined into a keychain, both to emulate a pocket watch and also due to the cost of plastic involved. 25 years later, the concept of the Tamagotchi as a wristwatch would later be used for the Tamagotchi Smart. Character design was originally done by Yōko Kuroyanagi, but after she was fired, Kenji Watanabe took over. The international style and characters were developed by Bob Nenninger.

In October 1996, 200 prototype units were given out to high school girls in Tokyo's Shibuya district for a consumer test. The girls were surveyed about the toy over several weeks, and the final toy was launched on November 23, 1996. Tamagotchi was an immediate success, creating a craze that quickly made the toys hard to find. Bandai took advantage of the hype by introducing shareholder-exclusive shell designs.

Word about Tamagotchi pets spread throughout the rest of the world, and Bandai gradually brought them to international markets, including Canada (May 1, 1997), Britain (May 8, 1997) the United States (May 28, 1997), South Korea, China, and Australia. To cope with the high demand, in addition to China, devices were manufactured in Indonesia and Taiwan.

Rerelease[]

In November 2017, Bandai announced that they would be re-releasing exact replicas of both the original generation 1 and 2 Tamagotchis on November 23rd, 2017 as a final send off to the franchise's 20th year, alongside the 20th Anniversary Tamagotchi Mini and the Tamagotchi m!x Gift version.

While the new Mini was released internationally about half a year after its Japanese release, GameStop's inventory announced in early summer 2018 that the originals would be released in the US in August 2018, but later pages on their website instead stated an October 2018 release. In early July 2018, Bandai announced that exclusive metallic generation 1 and 2 Tamagotchi toys would be available in limited amounts from their booth at that year's San Diego Comic-Con. The replicas were made available to the public on September 30th of that year.

New shell designs would continue to be released exclusively outside Japan over the coming years. At the end of 2021, new rebranded packaging, artwork, and logos were revealed for 2022. On November 23, 2022, sixteen of the the English shell designs were released in Japan to celebrate the franchise's 26th anniversary. A special release event was held at the WEGO 1.3.5 store at Takeshita Street, where all sixteen shells sold out before the day's end.

Legacy[]

Akihiro and Aki were jointly awarded an Ig Nobel Prize, credited as "the father and mother of Tamagotchi" for "diverting millions of person-hours of work into the husbandry of virtual pets"[1]. As Tamagotchi was garnering a sizable female audience, the duo would later create Digimon using the same groundwork and overall concept as Tamagotchi, but with a more masculine style and added training and battling in an attempt to increase virtual pet appeal to males. Additionally, Bandai would go to experiment with other virtual pets. The Tamagotchi effect, how humans develop emotional attachments and reactions to artificial life, was named after Tamagotchi.

Tamagotchi is often credited as the world's first handheld virtual pet, and has sparked a successful franchise, adaptations to other mediums, and several imitators, such as Nano Pets from PlayMates Toys and Giga Pets from Hasbro (originally from Tiger Electronics).

A 1997 Hong Kong Collector's Edition generation 1 model is part of the M+ museum in Hong Kong, which opened in 2021[2].

On September 9th, 2020, Tamagotchi was announced as one of twelve finalists with a chance of being inducted into the National Toy Hall of Fame[3]. A red and black US generation 1 shell in its original packaging was selected, with the brand being described as "Inspiring strong attachment and fascination, the Tamagotchi became a personal electronic device that playfully absorbed our attentions and extended our cultural fascination with robots and androids."

Both the original and rereleased models were subject to a number of collaborations with other brands. The original models had shells made in collaboration with Japan Airlines, Lotte Corporation convenience stores, Fuji Television, McDonald's restaurants in Asia, Morinaga & Company, and Nippon Telegraph and Telephone. The tradition continued in 2023 with the rereleased models through the Tamagotchi Remix project, including collaboration shells with lifestyle brand Supreme, fashion designer Hiroshi Fujiwara, and music group FANTASTICS from EXILE TRIBE.

Backstory[]

BanzoMikachuUFO

Banzo and Mikachu holding a damaged UFO.

The Tamagotchi are a race of aliens from the far distant Tamagotchi Planet, described as being "millions of miles" from The Earth. They lived peacefully until one fateful day, when a disgruntled Oyajitchi made the Planet drink his bottle of sake, causing it to become drunk. With the Planet uninhabitable, the aliens fled aboard UFOs to find another planet to live on while waiting for their home to sober up.

One night, Professor Banzo, owner of the Strange Biology Institute, was sulking on a bridge over Sumida River after suffering a broken heart. Suddenly, a UFO from space collided with him and knocked him into the river. He brought the UFO to his lab where he and his assistant Mikachu tended to the aliens inside. In order to allow the aliens to live on Earth safely, Banzo constructed the "Tamagotchi House" (たまごっちHOUSE), an egg-shaped device that allowed the aliens to be cared for with a screen and simple controls.

Mikachu began painting the shells of the devices different colors and brought them to school with her, gaining the attention of her classmates. As more species of Tamagotchi were discovered, Banzo sent more of the devices to research facilities in other parts of Japan, and eventually across the world.

The events are told on the official site, both volumes of the Tamagotchi Research Report: Tamagotchi Book, and Tamagotchi Honto no Hanashi. The North American book Tamagotchi: The Official Care Guide and Record Book alludes to the story but leaves out the Planet becoming drunk, instead saying the Tamagotchi had come to study what life is like on Earth.

Design[]

Tama diagram

Diagram of a standard Tamagotchi.

The classic Tamagotchi is 5 centimeters tall, or about 2 inches tall, with a small LCD on the front and three buttons. The displayed LCD is 32 pixels wide by 16 inches tall, with two rows of icons above and below. Behind the screen is a printed cardboard sheet for the background, and around the screen is a "cracked eggshell" pattern. On top of the Tamagotchi is a hole for a keychain, which is typically a ball and chain, though for English releases may sometimes be a chain and ring.

The left button ("A") moves the icon selection on the screen, starting from the top left, moving right, and then to the bottom row. The middle button ("B") confirms the use of a selected icon, or switches to the clock screen if no icon is selected. The right button ("C") will clear any icon selection, and close whatever menu the screen is currently showing. The back of the unit has a fourth "Reset" button, smaller than the front buttons and recessed within the battery compartment, and can only be pressed by a small, thin object (such as a pen or pencil). Pressing this button at any time will clear the current Tamagotchi, bringing it back to the Egg stage, and reset the clock.

The battery compartment is different between the original and rerelease versions; the original is smaller and has two screws, while the rerelease is larger and has one screw, as well as a lip to hold the battery in place. Original English and Japanese versions have a battery warning sticker, while the rerelease has waste disposal warnings molded into the battery compartment. The right side of the unit has a thin slot, where an insulation tab is inserted, blocking the battery from the contacts. The tab must be pulled out before the Tamagotchi can be used.

The background print indicates which generation the unit is running. Generation 1 units have a blue and pink checkerboard background, with the icon rows being yellow with pink splats and blue hearts, whilst Generation 2 units have a yellow and blue ripple pattern background, with the icon rows being pink with yellow and blue stars.

With the exceptions of the Tamagotchi Angel, Tamagotchi Osutchi and Mesutchi, Debirutch no Tamagotch, Yasashii Tamagotch, and Doraemontchi, all vintage-era Tamagotchi releases use nearly-identical molding, but with the battery panel changed to indicate the year of manufacture. In addition, some models also have indents around the buttons. Almost all units were made in China, while some European models were made in Indonesia and Taiwan.

Functions[]

The Original Tamagotchi contains most, if not all of the features that are still used in modern-day Tamagotchi toys and games.

Growth, Care, and Lifespan[]

Once the device starts, an egg will appear on the screen. Five minutes after the clock is set, the Tamagotchi will be born, and will go through several stages of life. It begins with the Baby stage and evolves to the Child stage after 65 minutes. It will evolve into a teen at the age of 3, and into an adult by the age of 6. What Teenager and Adult stage it will evolve into are based on the quality of care the user has given the Tamagotchi throughout its life. Each version of the classic Tamagotchi has one Baby character, one Child character, two Teenager characters, six Adult characters, and one Special character that evolves from one of the six Adults.

Which teen and adult characters the user can raise is dependent on the quality of care provided throughout the Tamagotchi's life. Better quality care increases the likelihood of raising a healthy adult character. The most vital care factors include the following:

  • Hungry and Happy Meters: Filling the meters before they empty completely is good quality care, while allowing them to empty before filling them is bad care. The sooner the user responds to an empty heart, the better.
  • Games vs. Snacks: Filling the Tamagotchi's Happy meter by playing the game instead of feeding snacks is good quality care, and it has the added benefit of keeping the weight low.
  • Response Time: Quickly responding to cleaning up poo, curing sickness, and turning off the lights is good quality care.
  • Discipline: Discipline functions differently between the original and reproduced devices, but the core functionality is the same: responding to every discipline call is good quality care, while missing calls bad care.

A Tamagotchi will eventually die of old age, and the maximum lifespan varies from character to character. As a Tamagotchi grows older, they will begin to lose hearts faster and faster - on the original releases, the heart loss rate caps at 1 Hungry heart every 6 minutes, and 1 Happy heart every 7 minutes. On the 2017 rereleases, the heart loss rate caps at about 1 of each at every 16 minutes. Severely neglecting a Tamagotchi - overfeeding snacks, not responding to Hungry and Happy calls, not disciplining when called, and not curing its sickness - may cause it to die prematurely.

Clock[]

The user must set the time before the Tamagotchi can hatch. Pressing the B button when no icon is highlighted will bring up the clock screen and holding A and C will allow them to adjust the time - doing the latter is not necessary from a fresh start. A adds hours, B adds minutes and C confirmed the new time, and pressing B again will return to the normal screen. The Tamagotchi will not age, lose hearts, poop etc. as long as the clock is in adjustment mode, thereby allowing it to be used as a "Pause" mode.

Feed[]

Food icon p1

The user uses this icon to feed their Tamagotchi either a meal or snack. Meals fill the Hungry hearts, and each meal adds 1 to the Tamagotchi's weight. Snacks raise one Happy heart and add 2 to the Tamagotchi's weight. Feeding a Tamagotchi too many snacks within a short period of time will make it sick, and continuously doing so will kill it. Overfeeding a Tamagotchi snacks is the only way it can die during the baby stage - this is not possible on the rereleases.

On the rerelease models, snacks have a significantly stronger impact on the Tamagotchi's overall lifespan; feeding it too many snacks may trigger it to die before reaching its next growth stage, including in the child and teen stages.

For the first generation, the meal is a bowl of rice on the Japanese edition, and a slice of bread on the International editions. The snack in all regions is a piece of candy in a wrapper.

For the second generation, the meal is an onigiri in Japan, and a hamburger for English editions. The snack on all versions is a slice of cake. On the English release, the food options are shown as pictures rather than words.

Light[]

Lights icon p1

When the Tamagotchi goes to sleep, the user selects this icon to turn the lights on or off. Not turning the lights off before the Attention icon vanishes will result in a care mistake. A Tamagotchi will only grow and age while it is awake, and a year will be added to its age on the check meter every time it wakes up. Every Tamagotchi has its own waking and sleeping hours. Turning off the lights while the Tamagotchi is awake will not impact its health, but will make it impossible for the user to see if the Tamagotchi has made a poo or gotten sick.

Game[]

Game icon p1

This icon allows the user to play a game with their Tamagotchi to raise its happiness and lower its weight. Playing a complete game will always reduce the Tamagotchi's weight by 1. Each game lasts five rounds, and if the user wins a minimum of three rounds, the game is won and the Tamagotchi fills one Happy heart. Once five rounds are played, it will show a results screen showing how well the game was played. If the user presses A or B after the results screen, a new game will start. If the Tamagotchi poops, gets sick, calls for attention, or falls asleep while in the process of playing the game, the game will not resume after the results screen.

Left or Right[]

The game featured on the original Tamagotchi is "Left or Right". The user must guess whether their Tamagotchi turns left or right. The A button chooses left, while the B button chooses right. The C button returns to the main screen. When playing with certain adults, there may be a several second delay between the press of the button and the Tamagotchi turning.

Higher or Lower[]

The game featured on the second generation Tamagotchi is "Higher or Lower". The Tamagotchi presents a number, and the player must guess whether the next number it thinks of will be higher (B button) or lower (A button) than the displayed number. It cannot pick a number higher than 9, or lower than 1. On the original release, the number the Tamagotchi starts with in its lifespan is 5, and the second number it chooses will be the initial number of the next round and subsequent games. On the rerelease models, the Tamagotchi may start every round with a new number rather than the second one it thought of from the previous round.

Medicine[]

Medicine icon p1
Medicine icon p2

When the Tamagotchi becomes ill, a skull will appear on the top right corner of the Tamagotchi, and they will refuse to eat or play. Using the Medicine icon will heal them. It may take one or two doses to cure the sickness. The Tamagotchi will get ill prior to evolution, before death, with old age, if poo has been left on the screen for too long, or if fed too many snacks. Every time the Tamagotchi gets sick from old age, its stats will begin to decrease at a faster pace.

The icon is a syringe on all Japanese versions, and on all English generation 1 models. For English generation 2 models in 1997, it is a bottle of medicine with a spoon. On the 2017 rereleases, the icon is a syringe on all versions in all regions.

Bathroom[]

Bathroom icon p1

Throughout its life, the Tamagotchi will leave poo on the screen. The user must select this icon to clear it away. Leaving poo on the screen for too long may result in illness, while multiple poop on the screen drastically increase the likelihood of illness. The baby will poo twice (15 and 40-45 minutes after hatching) before it evolves. Once at the child stage, it will leave poo after five minutes, and then one poo every three hours.

Meter[]

Status icon p1

The Tamagotchi features a Health meter screen that shows the Tamagotchi's overall stats. The first screen displays age (one year being the equivalent of one day) and weight (measured in grams on the Japanese versions, ounces on international P1s, and pounds on international P2s), the second displays Discipline, the third shows Hungry, and the fourth shows Happy. There are a total of four hearts each for hunger and happiness, with white hearts representing an empty stat. The rate at which hearts decrease depends on the character, and also how old they are in regards to adults. Using the Health meter regularly allows the user to know their Tamagotchi's needs, allowing them to make decisions that influence the Tamagotchi's overall care, which in turn impact the Tamagotchi's evolutions throughout its life cycle.

Discipline[]

Training icon p1

The Discipline icon is used to scold the Tamagotchi for misbehavior. Occasionally, the Tamagotchi will call for attention when its Hungry and Happy meters are not completely empty, and refuse to eat or play games. When this occurs, the user must use the Discipline icon. When used correctly, a special sound effect will play and the attention icon will turn off. Using the icon when the Tamagotchi is not misbehaving will cause it to lose a Happy heart. The amount of discipline the Tamagotchi receives directly affects what they grow up into. Each successful punishment adds 25% to the discipline meter, but the discipline level may be reduced by evolution.

On the original release, during each growth stage, the Tamagotchi will only make enough calls to completely fill the meter from however full it presently is (for example, a child will make four discipline calls, while a teen that began with 50% discipline will call twice). If the Tamagotchi evolves into an adult that begins with a full discipline meter, it will never make calls again.

On the 2017 rerelease, the Tamagotchi will make more calls than necessary to fill the discipline meter. However, the user must also respond to the extra calls; missing calls, even when the meter is full, will affect which adult the Tamagotchi will grow into.

If the Tamagotchi evolves within fifteen minutes of a discipline call, the user will still have a chance to discipline them until the attention icon turns off as usual.

Attention[]

Attention icon p1

This icon cannot be selected and lights up on its own when the Tamagotchi needs something - Hungry or Happy being completely empty, falling asleep and requiring the lights to be turned off, or making a false call and requiring discipline. If the user does not tend to their needs within 15 minutes, the icon will turn off and a care mistake will occur (unless the Tamagotchi was making a discipline call). If a Tamagotchi dies from neglect while the attention icon is on, it will remain lit on the death screen until a new egg appears. The Tamagotchi will not call for attention when it poops, nor if it gets ill.

Death[]

A Tamagotchi will eventually die due to either neglect or old age, with each adult having their own lifespan. The death screen varies by region: the Japanese models show a ghost floating beside a gravestone, the English P1 shows an angel flying among stars, and the English P2 shows a UFO in space. If the user maintained good care during the adult stage, it will show an additional animation of the Tamagotchi laying an egg just before it passes. These eggs don't hatch into anything and disappear after the death sequence ends. Child and teen characters will never lay eggs upon death. If a baby dies, it skips the death sequence entirely, with the screen fading away similar to the evolution screen before showing the death screen.

Pressing the C button will scroll the screen to the right to show the Tamagotchi's final age, and pushing it again will go back to the normal death screen. The B button cannot be pushed to view the clock, and pressing the A and C buttons simultaneously will bring up a new egg to hatch, starting the cycle over.

Sound and Battery[]

Pressing the A and C buttons simultaneously will disable or enable the sound, indicated by a unique beep. This can only be done on the main screen, and won't work if the Tamagotchi is dead or in the middle of a specific animation, such as pooping or dying.

Five seconds after the last sound effect is played, the Tamagotchi will enter a power-saving mode, indicated by the screen dimming slightly. It will come out of this mode the next time a sound is played, whether on its own volition or through the user pressing a button. The Tamagotchi can be kept in this mode perpetually by turning the sound off.

The original Tamagotchi had no low battery screen, and the Tamagotchi would continue to run, even if the batteries went critically low. If it went low, the Tamagotchi would make it vanish really slowly. All Tamagotchi releases afterward, starting from the Mothra Tamagotchi in Japan and the Tamagotchi Angel internationally, would feature a low battery screen. The 20th Anniversary re-release features a low battery screen, indicated by a sprite of a battery with a large X over it.

Rerelease Differences[]

The replica rereleases feature a number of differences in design and programming.

Physical Design[]

  • All shells have a ballchain, including English releases which used to have a keychain ring.
  • The replica uses a single CR2032 battery and the battery door has a single screw. There is an additional lip to hold the battery in place. Originals used two LR44 batteries and the battery door has two screws.
  • The replica has waste disposal icons molded onto the back while originals had battery warning stickers.
  • Originals have soldered on speakers while replicas have coil speakers, causing them to have louder sound.
  • Replicas use a different printing style for the exclusive rerelease shell designs, with the designs looking more faded than the originals.
  • Replica screens are more dimmer and have less contrast than originals.

Programming[]

  • Animation is quicker and smoother on the replicas, which is noticeable when transitioning to a game or clearing poo from the screen.
  • On the originals, heart loss rate when the Tamagotchi is an old adult caps at 1 hunger every 6 minutes and 1 happy heart every 7 minutes. Replicas extend this cap to 1 of each every 16 minutes.
  • Child and teen stages on the replicas are more sensitive to snacks and can die before reaching the next life stage if fed too much. Overfeeding snacks on the original could negatively impact child and teen stages' health, but it couldn't cause premature death unless the Tamagotchi was already sick when fed.
  • It is only possible to kill the baby on the originals by overfeeding them snacks.
  • Tamagotchi on the originals only make enough discipline calls to fill up the bar. Replicas have the Tamagotchi make more calls than necessary to give the user more chances to fill the bar, but missing a call will affect what adult the Tamagotchi will grow into, even when the bar is full.
  • Replicas don't require the user to raise Maskutchi or Zuccitchi from a Tamatchi or Tongaritchi with 0 discipline in order to get the special hidden characters. Maskutchi and Zuccitchi will still evolve into a special character with perfect care, regardless of how they were evolved.
  • Originals don't have a low battery screen and will keep running until it runs out of power. Replicas will display a low battery screen once power is low.

Gallery[]

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External links[]

Instruction Manuals[]

References[]

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