The inside of Tamagotchi Factory
The Tamagotchi Factory (たまごっち ふぁくとり) is a small store that sells Tamagotchi merchandise in Tokyo, Japan at Tokyu Plaza Harajuku. The store opened on November 22, 2025 and has a focus on personalized Tamagotchi merchandise.
Description[]
The store is themed after a factory run by White Tamas, creating Tamagotchi toys. This is reflected by the decoration incorporating conveyor belts, gears, and machinery into the flooring, walls, and displays. The display screens on the wall show an animation of the White Tamas working the machinery at the factory to create Tamagotchi toys, playing sound effects matching what's happening on the screen.
Along with general Tamagotchi products, the Tamagotchi Factory sells merchandise exclusive to the store and events, such as the Tamagotchi franchise's anniversary. Visitors can buy custom goods such as Tamagotchi shaped bottles that they can fill with their choice of miniature Tamagotchi figures or tote bags that they can decorate with embroidered patches.
Gallery[]
Promotional Artwork[]
Promotional Images[]
Store Images[]
Trivia[]
- The store opened a day before the Tamagotchi franchise's 29th anniversary on November 23, 2025.
- The location of the store was previously used to host the Tamagotchi franchise's 26th anniversary pop up event.
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